Check out this video. Autodesk's own Brian Mathews, our VP of Reality Capture and CTO for the Information Modeling and Platform Products Group, was featured on Bloomberg TV. He discusses the design and architecture of the new San Francisco-Oakland Bay Bridge with Bloomberg editor-at-large, Cory Johnson, and co-host Emily Chang:

Watch the 3 minute 28 second video.

I really like how Brian broke down product differentiators by decade:

• 1970s: Quality
• 1980s: Customer service
• 1990s: Cost
• 2000s: Design

I have blogged about the Bay Bridge before:

• Bay Bridge Retrofit Self Anchored Suspension Bridge Construction Tour 2010
• Bay Bridge Tour 2012 with Bart Ney
• Autodesk Gallery Powers of Design Exhibit: 10³ Bay Bridge

Bridge building is alive in the lab.