So just clarifying, you have drawn your company logo in AutoCAD and are wanting the logo on the title block of a layout, right?

 

One of the best things you can do is create a template that you can use over and over again with the title block, plot styles, etc. all set up for you as soon as you open your file.  What I would do is select the logo in your model space and physically cut it out of your drawing (ctrl-x).  You will then want to past it (ctrl-v) in your paper space (the layout that you've created your title block on).  Now depending on what your model space format units were set to and your paper size, you might have to scale your logo to fit.

 

In regards to your texts, there might be a better way to do this; but what I've done is create guidelines like you have, though I have made them white (255, 255, 255) so they're not visible.  I then can align the text appropriately with the snap function.

 

As for your paper border, you'll want to set up your plot style and settings and save it for the paper size you need.  Then create your border in your layout accordingly (you will see the extents of the paper in your layout for the paper you have selected in your plot menu).  Now if you want the scale to be 1:1 you'll have to set your viewport to be zoomed in to that scale.

 

Once you have all this set up, you should have a blank model space, and a completely set up layout with all the standards you'll use over and over again.  Go to your save-as command and save it as a .dwt template file.  Then everytime you want to use it, just open that file, and your AutoCAD will be set up how you want it to be.

 

Hope this helps... any other questions, I'll be looking on here more often (hopefully, ha).

 

Eric