There is a term "dog fooding" which essentially means using your own software or products to have your internal team better understand them and find problems with the product or usability. This internal testing is in addition to having your customers testing your software or product in alpha and beta testing and you end up with a much better product as well as your team better understand what they built and the customer workflows. Currently there is an internal Autodesk Design and Make contest where 14 teams comprised of over 60 employees are using a future cloud based collaboration competing by designing and building projects using Autodesk software. This new collaboration software allows the team to share ideas and resources during the entire process.

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