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How Studying Past Innovations Revealed 7 Questions that Can Lead to Fu |
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AliveInTheLab
RSS robots Joined: 20.Nov.2009 Status: Offline Points: 425 |
Topic: How Studying Past Innovations Revealed 7 Questions that Can Lead to Fu Posted: 27.Jul.2016 at 04:00 |
Groups visit Autodesk and want to talk about innovation. They come to offices like the Autodesk Gallery and ask "How does Autodesk innovate?" when what they really want to know is "How can I innovate?" In response, Autodesk has developed a presentation on this topic that involves:
Some of the tools that Autodesk uses when innovating include:
That last one, the Autodesk Innovation Genome was developed right in our own group. Autodesk Innovation Strategist, Bill O'Connor, lead a group of MBA students at the Hult International School of Business and UC Berkeley/Hass to consider the 1,000 greatest innovations in human history and boil them down to their essence. In other words, Bill spearheaded Autodesk's efforts to come up with an innovation DNA — the stuff of which innovations are made. Much like the mapping of the human genome, this was the mapping of the innovation genome. The genome consists of 7 questions. They are regarded as DNA because if you ask these 7 questions with respect to an innovation target, their answers often lead to solutions that are innovative. Here are the questions:
To explain how Bill and the students arrived at the genome, let's look at some of the innovations studied as found in Bill's original materials. Throughout recorded history, one can find many examples of how applying the 7Â questions has led to innovations.
This gives you a sense of where the questions came from. Though the team looked long and hard for the 8th question, eventually candidate questions were determined to be derivatives of the 7. This really is the DNA of innovation — the basic essence. To drive home this point, here is an example of a matrix of 49 questions that shows various variants of the prime 7. Armed with the 7 questions as a structured way to generate ideas, the next logical question that Autodesk visitors ask is "How do I pick my innovation target?" At Autodesk, we believe there are two types of innovation:
Sustaining innovation is about keeping up, while breakthrough innovation is about leaping ahead. Selecting an innovation target to achieve sustaining innovation versus breakthrough innovation depends on where an existing product or service exists on what Autodesk calls the Autodesk Innovation Continuum. The Autodesk Innovation Continuum postulates that every innovation in human history passes through 5Â very distinct phases in the course of its evolution.
As such, when considering innovation, it is important to consider where a product or service is in its innovation lifecycle. The time to take bold steps in pursuit of breakthrough innovation is in the impossible or impractical phases of the continuum. Sustaining innovation is appropriate when something is already possible, expected, or even required. So how could you use all this? Here are 3 examples:
Try it yourself. Determine where you are on the innovation continuum, pick a target for either breakthrough or sustaining innovation, and give the 7Â questions a whirl with your next brainstorming session. Let us know how it turns out. You can reach us at innovation@autodesk.com. We welcome your feedback. Genome mapping is alive in the lab. Go to the original post... |
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It's Alive in ihe Lab - Autodesk Labs blog by Scott Sheppard
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