First there was Project Freewheel.
As I mentioned earlier in the month ( http://labs.blogs.com/its_alive_in_the_lab/2014/01/share-your-autodesk-360-designs-on-company-web-sites.html%20 - // more ), Autodesk Freewheel is retiring tomorrow, January 31, 2014. The functionality of sharing a design via just the browser, in this case a DWF file, is available as part of Autodesk 360. It's great to see ideas that start out in https://beta.autodesk.com/callout/?callid=73A1E2A95B1848FC8E4FE48D12A4D95A - Autodesk Labs make their way into fully supported products and services.
Matriculation to the 360 family is alive in the lab.