The old Autodesk Labs site had the Download link in two places: in the upper right and just below the preview image:

When the new site was launched, it was only available in the upper right:

I got feedback of "Where's the download?" from a customer as well as an employee, so I have done what I can to make the download link more visible by replacing just the hyperlinked text with an additional icon and header:

I have also made note of this in the HELP US OUT section.

Over time I think people will get use to the new design. You read about a technology on the left and take actions such as downloading, trying, or providing feedback on the right.
Attempts at deastonishment are alive in the lab.
http://feeds.feedburner.com/~ff/ItsAliveInTheLab?a=4fB_qJ4aozU:Zyc2cQ5f-_k:yIl2AUoC8zA">  http://feeds.feedburner.com/~ff/ItsAliveInTheLab?a=4fB_qJ4aozU:Zyc2cQ5f-_k:F7zBnMyn0Lo">  http://feeds.feedburner.com/~ff/ItsAliveInTheLab?a=4fB_qJ4aozU:Zyc2cQ5f-_k:7Q72WNTAKBA">  http://feeds.feedburner.com/~ff/ItsAliveInTheLab?a=4fB_qJ4aozU:Zyc2cQ5f-_k:V_sGLiPBpWU">  http://feeds.feedburner.com/~ff/ItsAliveInTheLab?a=4fB_qJ4aozU:Zyc2cQ5f-_k:qj6IDK7rITs">
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