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Book Review: #SpinSucks by @GiniDietrich |
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AliveInTheLab
RSS robots Joined: 20.Nov.2009 Status: Offline Points: 425 |
Topic: Book Review: #SpinSucks by @GiniDietrich Posted: 18.Jan.2017 at 04:00 |
Jon Pittman is our VP of Corporate Strategy for Autodesk, although sometimes I wonder if he is the VP of Corporal Strategy[link]. I kid. I kid. Actually our CEO, Carl Bass, says his management team says that he has only two management styles: the carrot and the stick. Carl's retort is that "I can't figure out how to hit them hard enough with the carrot." All kidding aside, for Christmas, Jon gave me an Amazon echo dot, a Dilbert calendar, and a copy of SPIN SUCKS: Communication and Reputation Management in the Digital Age by Gini Dietrich. The book contains a bunch of best practices for public relations. I am happy to report that Autodesk has an excellent PR department in that, from what I can tell, we practice all of them. This includes our use of social media. I can recall the days of yore when Shaan Hurley wanted to start the first Autodesk blog. As a technologist, the PR team was nervous about a non-PR person communicating directly with the public. Today, Autodesk has many blogs with a social media policy that provides guidance on blogging, posting, tweeting, and image sharing. We're all one big happy family. We avoid the black hat techniques like gaming search engines with industry keywords and employ white hat techniques by having interesting stories to tell in unique ways. One of my favorite blogs is called indexed. Indexed author, Jessica Hagy, displays thought provoking ideas on index cards. I have done this for book reviews before (FLOW, Codermetrics, Shutting Up, The Infinite Resource, High-Tech, High-Touch Customer Service), so I thought I'd try my hand at being a Jessica Hagy by providing an index card for each chapter of SPIN SUCKS. Hopefully, it's interesting in a unique way. Here are some key concepts from the book.
Many chapters start with a short story of a PR activity gone wrong. This leads to a set of guidelines to ensure PR-related company success. For people who are new to the PR profession, the guidelines are a great recipe for what one needs to know. They are also beneficial for anyone engaged in social media who has a curiosity about how "public relations" works. As I was already familiar with many of the guidelines from my work with our Autodesk PRÂ team, I would have loved even more horror stories. Thanks for the book, Jon. A no-spin zone is alive in the lab. Go to the original post... |
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