For the fortunate attendees, today's TED schedule includes:

TED is a Technology, Entertainment, and Design conference that is held all over the world. Yesterday through March 2, one of the conferences is being held in Long Beach, California. TED's tag line is "ideas worth sharing" and in my opinion, they are not kidding. The presentations are terrific.

Autodesk has a long history with TED. Our involvement has grown each year. As a Design software company, our goal is to put the D in TED. TED is an ideal organization to help drive Autodesk's vision to imagine, design, and create a better world.

So what's on deck for today includes:

• Autodesk Social Space
  The social space includes some exhibits from our Gallery at One Market. The exhibits were chosen to reinforce and augment the TED theme of Full Spectrum by providing a physical experience of the impact of design, engineering, and visualization tools across a range of physical scales - from the exceedingly small to the vastly large. I will cover the exhibits on Thursday

• Autodesk Master Class: Visualizing Business Strategy
  Master classes are 22 minutes long. They cater to small audiences of 20 to 30 people. For any business, strategy is about finding something that: is unique, is valuable to customers, leverages core competencies, and is defendable against being copied by competitors. We will share our insights into strategy as they relate to the architecture/engineering, manufacturing, and media/entertainment industries. Autodesk Fellow, Tom Wujec, will show that design practices can indeed be applied to business collaboration.

• Autodesk Master Class: Rip, Mod, Fab
  The maker movement is evidence that several technologies have come together to transform the way hobbyists and professionals design and make things.

  	RIP: Make accurate 3D digital models from photographs using Autodesk Labs graduate 123D Catch Beta.
  	MOD: Analyze, enhance, and improve them with tablet and desktop software such as 123D Sculpt.
  	FAB: Print enhanced designs into tangible 3D objects with software such a s 123D Make.

  Autodesk Reality Capture VP, Brian Mathews, will show that from the microscopic to the massive and from simple to complex, emerging technologies and techniques are transforming design in the home, studio, and office.

Design is alive at TED.