Jessica Thrasher ^JES,Philip Schmelzer ^PHL and Amanda Kinley ^AK, and me (Shaan Hurley) ^PIA If there was ever a reason to jump on Twitter, @AutodeskHelp is one of them. Autodesk has a team that assists people in social media. They do not avoid a challenge and just take the easy ones but also actively engage those with highly charged tweets as those usually only take some personal assistance and attention to solve their problems, or just point them in the right direction. I was in San Francisco this Monday and Tuesday and finally met in person with the @AutodeskHelp team’s US members. This team is doing amazing things that more companies should be doing and that is use the power of social media to engage and assist customers. Simply put they are in the right place, doing the right thing.

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